Nike's new approach to their global marketing has had their competitors and fans alike wondering whether a new era in massive-brand marketing has come about. If so; is it working?Nike is one of the few major sports labels that has truly embraced the digital generation. They recently changed their core target market to seventeen-year-olds, citing that the age group spends 20% more on shoes than their older counterparts. This shift in perspective has brought about an entirely new approach to their communication with their fans because marketing nowadays is all about communication. As Mark Parker (Nike CEO) said, "Connecting today is a dialogue."Nike launched the Fuelband, a wristband that enables sports-lovers to track their progress through an interactive website. Not only did the Fuelband receive massive success but it also spawned an online community that revolved around Nike bringing sports into people's everyday lives. Another positive (and rather sneaky) benefit to the Fuelband online community is that it acts as a constant marketing survey for Nike products and Nike's market, regularly letting Nike know what people like about what they sell and which sports are most popular.In 2006, Nike+ was conceived. Partnering with Apple and riding on the wave of success the iPod created, Nike added yet another aspect to their online interaction. Winter season area Nike Dunk Skies Higher may discharge strong colour along with suede sheepskin materials along with leather-based within 2 various consistency, after which battle the actual traditional colour, supplying an overall total associated with 4 colour whilst both style and also the traditional footwear performance. Nike Dunk Skies Higher is going to be kept within Oct within the main shops for sale NF870222R in a advised list cost: 869RMB. Within the summer time associated with 2012, Nike Ladies Instruction Sequence released 4 Ladies Nike Free of charge technologies instruction footwear, such as Nike Free of charge Benefit, Nike Free of charge Fitness center Distort as well as Nike Free of charge TR Match, Nike Free of charge two At the. As to the unusual physical condition, I always held the doubted opinion. But I have to admit that running really changes me. The important thing is that it makes a great contribution to my mental side. As long as I was confused about jogging, I would analysis the advantages and disadvantages of jogging. I wanted to know whether this theory was suited to both me and the others. So I began to ask other runners' opinions about the running. At last there are a large amount of joggers have the familiar thought with me. As a matter of fact, the condition is equal. Fortune's Scott Cendrowski explains it best:"Powered by a sensor inside running shoes, the service both monitors a runner's performance and provides digital coaching. A voice lets runners know how much farther they have to go; the PowerSong function generates a musical blast for extra motivation., where users can store and analyze the data, get training tips, and share workouts 0000 with friends."Another online community, another way to find out Nike consumers' workout and behavioural patterns and musical tastes and generally another way to find out how they live their lives. Nike has perfected the art of getting in touch with the people that support them.Nike realised that they had to go where their target market was going and talk to them on their level - basic marketing principle s but it lead to a completely new brand personality for Nike.